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Jurgen Knoller & Bayern Brewing Inc.

Co-founder and long time owner of Bayern Brewing in Missoula, MT, Jurgen Knoller, a Meister Brewer originally from Germany, simply couldn’t bare the idea of perfect bottles, 6-pack packaging and shipping boxes being used once and then discarded or even recycled when they are still perfectly re-useable. Rejecting the prevailing “trash-it-all-for-convenience-sake” model, he devised a plan to collect everything back that he could re-use. Jurgen looked for the most adapted packaging, the best-suited bottle-washing machine and finally hired and trained a crew that would become specialized in re-using the containers that both customers and suppliers would send back to them. Today, Jurgen is steadily increasing the ratio of re-used-versus-new bottles his company is filling as more and more of his customers happily bring back, not just his own bottles but some of his competitors’ that are similar enough to be used on his machines.

https://i.vimeocdn.com/video/514171471-3fd4108fd8dd1eea2d9ce08b1433980d8a881e2cf3d238f39ee0a9b17fb64387-d_960x540?r=pad
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